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Sep 15 2021


6:15 pm - 8:00 pm

How to sell to base-of-the pyramid customers in emerging markets ?

Based on a series of case studies, Dr Stephen Rosenbaum, Associate Professor at the University of Southern Denmark, shows how firms in multiple industries and across several different countries can exploit valuable market opportunities by adapting traditional business models.

Specifically, this involves making offerings simpler, more effective, more accessible, and more affordable.

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