Strategic Sustainability Management and Exporting
With the exponential growth of problems and interest related to society and the natural environment, exporters are increasingly confronted with ecological, societal, and financial challenges in their international operations.
Using insights from the international business and marketing domain, Professor Leonidou will explain the different practices available for integrating sustainability aspects in export strategies, identify the issues that might trigger the process of considering sustainability issues across different countries, discuss challenges involved, and reveal the impact of such strategies on competitive advantage and export performance.
Policy recommendations on how exporters can approach sustainability will be discussed.
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